Snickers | Peace One Day - Million Snickers Deal

Idea - News reports suggest Kim Jong-Un has been sending nuclear threats to the world every now and then. But, what if he's just hungry? And you're not you when you're hungry. 

Snickers hopes to raise over a million bars with the help of people all over the world and send them right to Kim Jong-Un's doorstep on the International Day of Peace.

To reach the goal, or even surpass it, all people need to do is tweet with the hashtag #SnickersForPeace.
Every tweet = 1 Snickers Bar.

Mediums - Online, Social Media

Art Director - Rushil Nadkarni

Copywriter - Myles Broomfield

Microsite -

Social Media - Tweet and Livefeed