TERRA - Let Your Imagination Roar.

Idea - Most people today don't know the brand behind the little plastic animal toys at the store. So, we wanted to give everyone a new reason to love TERRA animal toys by combining playtime with the online world of mobile gaming.

Medium - Mobile App, Outdoor, Online

Art Director - Hien Le

Copywriter - Myles Broomfield


Mobile Game Tie-In - Terra Masters